Sunday, May 20, 2012

Satyamev Jayate : An Innovation in Socio- Infotainment

Aamir Khan’s Satyamev Jayate (SJ) episodes on female foeticide and child sexual abuse (many more to follow) are informative, emotive and gripping. The issues are already in the public domain thanks to the electronic media besides the newspaper and magazines.


But what makes the SJ episodes different are the anchor Aamir Khan’s social image and the innovative manner of presentation with a deft combination of information, touching presentation of personal experiences, inputs from specialists, interaction with the audience and field-centred illustrations. Extensive research work has preceded the making of the SJ episodes . Female foeticide has been shown on a very wide canvas: obsession with male children, sex identification, scanning of the foetus, coercion for abortion, domestic violence against women, unethical medical practices, declining child sex ratio, shortage of women for marriage in many places and the implications of all these elements. The sting operation by two journalists did not succeed in influencing the government. The law did not take its own course. The law breakers are left untouched, while the journalists had to face tough experiences for the exposure. The commitment of a government officer did reverse the situation effectively in one community and was shown in the episode, which gives hope.

The reach of the SJ episodes is enormous because of the simultaneous multilingual telecast and special shows in regions without access to TV. Aamir Khans’s sincerity of purpose is convincing beyond doubt. The SJ episodes have the making of a movement for social change. The early exposures in the TV channels suffered from the absence of effective follow-up. We should not miss the current opportunity initiated by Aamir Khan through the SJ episodes as the issues raised are our real issues. Let us act . Jai Hind.

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